NorthernHour · Custom-built watches

Build the watch you actually want

Choose the case, dial, bracelet and details. NorthernHour handles the difficult part.

Build Your Watch Shop Watches

Built Your Way. Finished Right.

Every NorthernHour timepiece starts with your choices and is carefully assembled, inspected, and prepared to arrive ready for your wrist.

STEP 01

Choose Your Build

Select your case style, dial, bracelet, and finishing details to create a watch that matches your exact look.

STEP 02

Parts Selected

We prepare the case, bracelet, dial, hands, and Japanese automatic movement needed .

STEP 03

Built by Hand

Your watch is carefully assembled, checked, and tested before it is approved for shipping.

STEP 04

Inspected & Shipped

Every order goes through a final inspection, is packed securely, and is shipped directly to you.

BEST SELLERS

Featured Watches

Our most-configured builds — ready to make your own.

Build Your Watch Online 🔧

STEP 1

Build Your Watch Online 🔧

Design your dream watch with our configurator for a unique experience.
Contact us if you need assistance!

WATCH BUILDER TOOL

Why custom

One style. Your version.

The same Royal Oak-style case, finished different ways. In the configurator, the dial, bezel, bracelet and finish are yours to choose.

Configure yours

Our Collections

See why customers choose NorthernHour

  • Gabriel — GMT Mod

  • Aryan — Santos Mod

  • Basi I — Datejust Mod

  • Josh — Sky-Dweller Mod

  • Benjamin — Datejust Mod

Customer Reviews

4.7 star Based on 125 customer reviews

  • Quality in person

    High quality and exactly what I wanted. Would buy again.

    Nikola L.

  • On the wrist

    Gets compliments every time I wear it, couldn't be happier.

    Mark Z.

  • Support

    Customer service was great and the watch is beautiful.

    Ayush T.

  • Packaging

    Premium packaging and an even better watch.

    Sarah P.

What you're paying for

Why not build it yourself?

Building a watch is a rewarding hobby. It is also a lot of sourcing, tools and practice before the first one is right.

Building it yourself

  • Source a compatible case, dial, hands and movement
  • Buy specialist tools
  • Learn to fit the hands and case the movement
  • Risk fitment mistakes along the way
  • Resolve defective parts on your own

With NorthernHour

  • Choose your configuration online
  • We source and prepare the components
  • Your watch is assembled by hand, regulated and tested
  • A final inspection before it ships
  • A 1-year warranty on eligible models, and a support contact afterwards

What the price includes

  • Design control
  • Component sourcing
  • Hand assembly
  • Testing and inspection
  • Tracked delivery
  • Warranty on eligible models
  • Real support

You choose the watch. We handle the difficult part.

Build your watch

Timepieces Built Around You

At NorthernHour, a watch is more than something you wear—it is a reflection of your style, taste, and attention to detail. Our custom builds use reliable Japanese automatic movements, including Seiko NH-series options.

Each piece can be personalized with custom dial logos, engraving, and finishing details, giving you a watch that feels more personal than anything bought off the shelf.

300 +

HAPPY CUSTOMERS

Built for people who want luxury feel without the markup.

93 %

WOULD BUY AGAIN

Once it's on, it becomes the default.

4.7 ★

AVERAGE RATING

Across our verified reviews.

Accountability

If something goes wrong, you know who to call

Eligible NorthernHour models are backed by a written 1-year warranty, and every order comes with a real support contact — before you order and after it arrives.

1-year warranty on eligible models

On eligible models, manufacturing defects in the movement and in our assembly workmanship are covered for one year from delivery.

Read the warranty

If something isn't right

Send your order number with photos or a short video of the issue. We review it, help with troubleshooting, and arrange warranty or repair support where it applies.

Contact support

Questions before ordering?

Not sure about a size, a combination or delivery to your country? Ask NorthernHour before you order.

Talk to NorthernHour

TRACKED SHIPPING

Every order ships fully tracked, with rates shown at checkout.

CUSTOMER SERVICE

We answer within 24hrs via chat or email.

SECURE PAYMENT

Your payment info is processed securely with SSL encryption.

WARRANTY

Eligible models include a 1-year warranty covering the movement and assembly workmanship.

Need Help?

Frequently Asked Questions

Yes. Eligible NorthernHour models include a 1-year limited warranty covering manufacturing defects in the movement and assembly workmanship under normal use. Day-Date models are not covered by the warranty. The warranty does not cover accidental damage, normal wear and tear, misuse, water exposure beyond the stated rating, or repairs and modifications performed by third parties. To submit a claim, contact our support team with your order number and clear photos or videos of the issue.

We build our watches using genuine TMI movements, including the NH35 automatic, NH34 GMT, NH38 open-heart, NH71 skeleton, and VK63/VK64 meca-quartz chronograph calibres. Each movement is paired with carefully selected aftermarket dials, cases, hands, crystals, bracelets, and straps sourced from independent OEM and non-OEM suppliers.

Most custom NorthernHour watches are built, inspected, and expected to arrive within approximately 2–3 weeks of ordering. Delivery times may vary slightly depending on the destination, customs processing, and carrier delays. Tracking information is provided once your order has been dispatched.

Our watches are suited to everyday water exposure such as handwashing, rain and moderate splashes. We recommend avoiding prolonged or extended submersion, and making sure the crown is fully pushed in or screwed down before any contact with water.

Contact our support team through the Contact page and include your order number, a description of the issue, and clear photos or videos where possible. We’ll review the details, guide you through any troubleshooting, and arrange the appropriate warranty or repair support when applicable.

We accept major credit and debit cards, along with any digital or accelerated payment options displayed at checkout. Available payment methods may vary by country, and all transactions are processed securely through our checkout.

We currently ship to Canada, the United States, the United Kingdom, and selected European countries. Available shipping options and rates are displayed at checkout based on your destination. Most custom watches are expected to arrive within approximately 2–3 weeks

We offer a wide range of custom-built models, including the Datejust, Women’s Datejust, Day-Date, Royal Oak, Royal Oak Chronograph, Nautilus, Nautilus Chronograph, Santos, Daytona, GMT, Submariner, and Land-Dweller—each available in carefully selected configurations or customizable through our online builders.

Built for You

Build Your Custom Timepiece

Pick your case, dial, and strap in our configurator and build a watch that feels entirely yours.

Open the Configurator

WATER RESISTANT

Handwashing, rain & splashes

FITS ALL WRIST SIZES

Easily adjustable bracelets

PVD COATING

So your watch never fades